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Кейс «ПрофХолод» – как запустить продажи сэндвич-панелей в Германии?
Lanzamiento de ventas de paneles sándwich en Alemania en pleno confinamiento
ANÁLISIS DE MERCADO Y COMPETENCIA, APOYO EN NEGOCIACIONES,
LANZAMIENTO DE VENTAS B2B, SERVICIOS DE IMPORTADOR
LANZAMIENTO DE VENTAS B2B, SERVICIOS DE IMPORTADOR
Producto
PH Insulation es un fabricante armenio-ruso líder de paneles sándwich de poliuretano que exporta a 27 países.
Entrar en el mercado alemán e iniciar las ventas.
Tarea
En la parte de «campo» del estudio, elaboramos una lista de contactos de posibles socios: unas 180 empresas. Obtuvimos una lista exclusiva con los datos de contacto de las personas responsables en los clientes objetivo de PH Insulation en Alemania.
01
Lista de posibles socios
Solución
Durante el confinamiento, coordinamos reuniones presenciales con empresas alemanas en sus instalaciones. Cuando nuestros representantes visitaban las plantas de producción, realizaban una videollamada con los especialistas de PH Insulation.
Las visitas virtuales a la planta de ProfHolod en Shchelkovo causaron una gran impresión en los posibles clientes alemanes.
Las visitas virtuales a la planta de ProfHolod en Shchelkovo causaron una gran impresión en los posibles clientes alemanes.
02
Negociaciones online y presenciales
Recibimos varias solicitudes de suministro y las analizamos en equipo, también junto con el cliente alemán en sus instalaciones.
03
Solicitudes de suministro
El contrato se firmó a pesar de las dificultades del confinamiento.
En febrero de 2021, el primer camión con paneles sándwich salió de la planta de Shchelkovo rumbo a Berlín.
Las ventas en Alemania siguen creciendo.
En febrero de 2021, el primer camión con paneles sándwich salió de la planta de Shchelkovo rumbo a Berlín.
Las ventas en Alemania siguen creciendo.
04
Resultado
Ilya Kaukin
Jefe del Departamento de Marketing de
PH Insulation
PH Insulation
We express our gratitude to Bridge-One-Seven GmbH and personally to Veronika Luebke for assistance in finding clients in Germany.
Bridge-One-Seven GmbH has proved to be a reliable, intelligent, and attentive partner.
Bridge-One-Seven GmbH specialists helped with the translation of documents, oral communication during online meetings, with the delivery of product samples during the lockdown 2020. They provided valuable advice on differences in mentality, and on the practical design of presentation materials; they offered options for further interaction in the German market in order to expand our customer base and boost sales.
We are pleased to recommend Bridge-One-Seven GmbH as an expert on the German market for construction companies.
Bridge-One-Seven GmbH has proved to be a reliable, intelligent, and attentive partner.
Bridge-One-Seven GmbH specialists helped with the translation of documents, oral communication during online meetings, with the delivery of product samples during the lockdown 2020. They provided valuable advice on differences in mentality, and on the practical design of presentation materials; they offered options for further interaction in the German market in order to expand our customer base and boost sales.
We are pleased to recommend Bridge-One-Seven GmbH as an expert on the German market for construction companies.
Ilya Kaukin
Jefe del Departamento de Marketing de
PH Insulation
PH Insulation
We express our gratitude to Bridge-One-Seven GmbH and personally to Veronika Luebke for assistance in finding clients in Germany.
Bridge-One-Seven GmbH has proved to be a reliable, intelligent, and attentive partner.
Bridge-One-Seven GmbH specialists helped with the translation of documents, oral communication during online meetings, with the delivery of product samples during the lockdown 2020. They provided valuable advice on differences in mentality, and on the practical design of presentation materials; they offered options for further interaction in the German market in order to expand our customer base and boost sales.
We are pleased to recommend Bridge-One-Seven GmbH as an expert on the German market for construction companies.
Bridge-One-Seven GmbH has proved to be a reliable, intelligent, and attentive partner.
Bridge-One-Seven GmbH specialists helped with the translation of documents, oral communication during online meetings, with the delivery of product samples during the lockdown 2020. They provided valuable advice on differences in mentality, and on the practical design of presentation materials; they offered options for further interaction in the German market in order to expand our customer base and boost sales.
We are pleased to recommend Bridge-One-Seven GmbH as an expert on the German market for construction companies.