Configuración de cookies
Las cookies necesarias para el correcto funcionamiento del sitio web están siempre activadas.
Las demás cookies son configurables.
Las demás cookies son configurables.
Кейс Forma GmbH – Как открыть представительство конструкторского бюро в Германии?
Llevar la marca de coñac rusa n.º 1 al mercado alemán
LANZAMIENTO DE VENTAS B2B Y EXPORTACIÓN, ANÁLISIS DE MERCADO Y COMPETENCIA, RELACIONES PÚBLICAS INTERNACIONALES
Introducir el coñac ruso en el competitivo mercado alemán de bebidas espirituosas y cerrar un acuerdo con un importador general para la distribución nacional online y offline.
Tarea
Realizamos un estudio en profundidad y analizamos todos los aspectos del mercado y del público objetivo.
01
Búsqueda de importador
Solución
Trabajamos intensamente para reforzar la marca de coñac ruso.
Además, contactamos con las principales plataformas online alemanas que publican rankings de «Los mejores coñacs».
El coñac «Dagestan» de 13 años de Kizlyar Brandy Factory fue elegido uno de los 10 destilados más esperados de 2020 por la prestigiosa revista francesa La Revue du Vin de France.
Además, contactamos con las principales plataformas online alemanas que publican rankings de «Los mejores coñacs».
El coñac «Dagestan» de 13 años de Kizlyar Brandy Factory fue elegido uno de los 10 destilados más esperados de 2020 por la prestigiosa revista francesa La Revue du Vin de France.
02
Campaña internacional de relaciones públicas
Además, registramos las marcas en la Oficina Alemana de Patentes y Marcas (DPMA), para proteger los nombres y logotipos de la empresa.
03
Registro de marcas
Contactamos con los principales laboratorios alemanes especializados en el análisis de bebidas alcohólicas para confirmar los indicadores de calidad.
04
Análisis de laboratorio
Coordinamos y organizamos una visita a la fábrica en formato híbrido para mostrar las áreas de producción.
05
Negociaciones con posibles socios
Llegamos a un acuerdo y firmamos un contrato con el distribuidor.
06
Firma del contrato
Firmamos un acuerdo de distribución con uno de los mejores y más antiguos actores del mercado alemán, con acceso directo a todas las cadenas locales y nacionales de Alemania y de la mayoría de los países europeos.
Dos marcas emblemáticas, «Rossiya» y «Dagestan», se están preparando para su envío a Alemania.
Dos marcas emblemáticas, «Rossiya» y «Dagestan», se están preparando para su envío a Alemania.
07
Resultado
Natalia Barinova
Directora general adjunta, directora de la oficina de Kizlyar Brandy Factory en Moscú
Our factory has not been professionally engaged in exporting before, since the products are expensive, even for real connoisseurs of high-quality alcoholic beverages.
Veronika was not frightened by this, but on the contrary, she presented us as an exclusive Russian brand and Russian treasure that must emerge in Germany and other European countries.
We worked together daily with Bridge-One-Seven both during the lockdown and after.
Their specialists visited Russia several times, including the manufacturing premises in Dagestan. They immersed themselves into all the nuances of cognac production, got acquainted with the staffers, and, most importantly, they found an IMPORTER for us! We have signed our first contract with one of the most successful companies in Germany!
Dear Bridge-One-Seven employees, thank you for your professionalism, engagement, and patience! I think that any company will feel like "a knee-deep sea and shoulder-high mountains" with you.
Veronika was not frightened by this, but on the contrary, she presented us as an exclusive Russian brand and Russian treasure that must emerge in Germany and other European countries.
We worked together daily with Bridge-One-Seven both during the lockdown and after.
Their specialists visited Russia several times, including the manufacturing premises in Dagestan. They immersed themselves into all the nuances of cognac production, got acquainted with the staffers, and, most importantly, they found an IMPORTER for us! We have signed our first contract with one of the most successful companies in Germany!
Dear Bridge-One-Seven employees, thank you for your professionalism, engagement, and patience! I think that any company will feel like "a knee-deep sea and shoulder-high mountains" with you.
Natalia Barinova
Directora general adjunta, directora de la oficina de Kizlyar Brandy Factory en Moscú
Our factory has not been professionally engaged in exporting before, since the products are expensive, even for real connoisseurs of high-quality alcoholic beverages.
Veronika was not frightened by this, but on the contrary, she presented us as an exclusive Russian brand and Russian treasure that must emerge in Germany and other European countries.
We worked together daily with Bridge-One-Seven both during the lockdown and after.
Their specialists visited Russia several times, including the manufacturing premises in Dagestan. They immersed themselves into all the nuances of cognac production, got acquainted with the staffers, and, most importantly, they found an IMPORTER for us! We have signed our first contract with one of the most successful companies in Germany!
Dear Bridge-One-Seven employees, thank you for your professionalism, engagement, and patience! I think that any company will feel like "a knee-deep sea and shoulder-high mountains" with you.
Veronika was not frightened by this, but on the contrary, she presented us as an exclusive Russian brand and Russian treasure that must emerge in Germany and other European countries.
We worked together daily with Bridge-One-Seven both during the lockdown and after.
Their specialists visited Russia several times, including the manufacturing premises in Dagestan. They immersed themselves into all the nuances of cognac production, got acquainted with the staffers, and, most importantly, they found an IMPORTER for us! We have signed our first contract with one of the most successful companies in Germany!
Dear Bridge-One-Seven employees, thank you for your professionalism, engagement, and patience! I think that any company will feel like "a knee-deep sea and shoulder-high mountains" with you.