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Кейс Forma GmbH – Как открыть представительство конструкторского бюро в Германии?
De la investigación a la exportación: el viaje de las setas silvestres a los mercados europeos
ANÁLISIS DE MERCADO Y COMPETENCIA, APOYO EN NEGOCIACIONES,
LANZAMIENTO DE VENTAS B2B
LANZAMIENTO DE VENTAS B2B
Producto
GRASS LLC suministra por vía aérea setas frescas (rebozuelos y boletus), así como setas congeladas y deshidratadas.
Expansión a los mercados alemán y serbio en 2021-2023
Tarea
Realizamos un amplio estudio de marketing y analizamos el mercado europeo para identificar a los principales actores en la producción y distribución de setas silvestres.
01
Estudio de marketing y análisis de la competencia
Solución
A partir de los resultados, enviamos muestras de setas silvestres a un laboratorio de Berlín para analizar su calidad.
02
Análisis de laboratorio
Creamos una web profesional en tres idiomas. Además, registramos a GRASS LLC en el portal Europages y gestionamos con eficacia las consultas recibidas para aumentar las ventas.
03
Presencia online de la empresa
Tras una serie de negociaciones, nuestro equipo encontró socios fiables en Alemania y se firmaron contratos de exportación. Gestionamos los envíos y organizamos la recepción de la mercancía para que el proceso fuera fluido para nuestro cliente.
04
Primeros socios y contratos en Alemania
Más tarde, el cliente nos hizo un nuevo encargo: había visto el potencial del mercado balcánico para sus productos (deshidratados y refrigerados). Nuestro experto local en Serbia realizó un estudio de mercado exhaustivo e identificó a los principales actores en la producción y distribución de setas silvestres en los Balcanes.
05
Avance en el mercado balcánico
Nuestro equipo organizó una serie de reuniones presenciales y online con importadores interesados en importar y también reexportar productos silvestres ecológicos a Europa.
06
Negociaciones online y presenciales
Nuestro cliente realizó con éxito envíos a clientes tanto en Alemania como en Serbia y, al mismo tiempo, accedió al mercado balcánico como un interesante centro para reexportar sus productos a los mercados europeos. Así establecimos una colaboración a largo plazo con éxito para ambas partes.
07
Resultado
Maria Yarvant
Subdirectora del Centro de Apoyo a la Exportación de la Región de Krasnoyarsk
The Export Support Center of Krasnoyarsk Region has successfully collaborated with Bridge-One-Seven GmbH for several years, facilitating the supply of wild-grown products from Krasnoyarsk to Europe. Their expertise and support have been invaluable in navigating challenges, including the COVID-19 pandemic.
In 2020, the company conducted market research on fresh and dried mushrooms in Germany and the UK. Together, we identified potential partners, resulting in direct air shipments of fresh mushrooms. We also expanded our reach through the Europages platform. Samples of 11 regional wild-grown products were sent to a specialized laboratory in Germany, successfully meeting European market requirements.
Furthermore, in 2022, we explored new opportunities in Serbia, with Bridge-One-Seven GmbH's assistance. We conducted partner searches and organized face-to-face negotiations. In 2023, a new logistics route for air shipments of dried mushrooms through Turkey to Serbia was established. The first batch of dried chanterelles has already been sent, and negotiations for larger deliveries are underway.
We highly recommend Bridge-One-Seven GmbH as a reliable partner, dedicated to fulfilling responsibilities and achieving positive results.
In 2020, the company conducted market research on fresh and dried mushrooms in Germany and the UK. Together, we identified potential partners, resulting in direct air shipments of fresh mushrooms. We also expanded our reach through the Europages platform. Samples of 11 regional wild-grown products were sent to a specialized laboratory in Germany, successfully meeting European market requirements.
Furthermore, in 2022, we explored new opportunities in Serbia, with Bridge-One-Seven GmbH's assistance. We conducted partner searches and organized face-to-face negotiations. In 2023, a new logistics route for air shipments of dried mushrooms through Turkey to Serbia was established. The first batch of dried chanterelles has already been sent, and negotiations for larger deliveries are underway.
We highly recommend Bridge-One-Seven GmbH as a reliable partner, dedicated to fulfilling responsibilities and achieving positive results.
Viktor Klimenko
Subdirectora del Centro de Apoyo a la Exportación de la Región de Krasnoyarsk
The Export Support Center of Krasnoyarsk Region has successfully collaborated with Bridge-One-Seven GmbH for several years, facilitating the supply of wild-grown products from Krasnoyarsk to Europe. Their expertise and support have been invaluable in navigating challenges, including the COVID-19 pandemic.
In 2020, the company conducted market research on fresh and dried mushrooms in Germany and the UK. Together, we identified potential partners, resulting in direct air shipments of fresh mushrooms. We also expanded our reach through the Europages platform. Samples of 11 regional wild-grown products were sent to a specialized laboratory in Germany, successfully meeting European market requirements.
Furthermore, in 2022, we explored new opportunities in Serbia, with Bridge-One-Seven GmbH's assistance. We conducted partner searches and organized face-to-face negotiations. In 2023, a new logistics route for air shipments of dried mushrooms through Turkey to Serbia was established. The first batch of dried chanterelles has already been sent, and negotiations for larger deliveries are underway.
We highly recommend Bridge-One-Seven GmbH as a reliable partner, dedicated to fulfilling responsibilities and achieving positive results.
In 2020, the company conducted market research on fresh and dried mushrooms in Germany and the UK. Together, we identified potential partners, resulting in direct air shipments of fresh mushrooms. We also expanded our reach through the Europages platform. Samples of 11 regional wild-grown products were sent to a specialized laboratory in Germany, successfully meeting European market requirements.
Furthermore, in 2022, we explored new opportunities in Serbia, with Bridge-One-Seven GmbH's assistance. We conducted partner searches and organized face-to-face negotiations. In 2023, a new logistics route for air shipments of dried mushrooms through Turkey to Serbia was established. The first batch of dried chanterelles has already been sent, and negotiations for larger deliveries are underway.
We highly recommend Bridge-One-Seven GmbH as a reliable partner, dedicated to fulfilling responsibilities and achieving positive results.